Keren Mielke
Email: keren3488@gmail.com
I specialize in helping tech startups and e-commerce brands reach their full potential through performance marketing, strategic product management, and agile coaching.
With a solid foundation in business strategy and an eye for innovation, I thrive on creating impactful solutions that merge behavior, design, and growth to drive success.
Let’s connect to explore how we can transform ideas into achievements!
PROFESSIONAL EXPERIENCE
Keren Mielke | Business Coaching & Strategy Solutions
2024 - 2025
Business Plan Development:
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creating detailed, results-oriented business designed to fit client goals and industry needs.
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conducting market research and competitive analysis to identify opportunities and threats.
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outlining financial projections, revenue models, and funding strategies.
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defining clear business objectives, value propositions, and actionable milestones.
Content Strategy Creation:
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developing engaging content strategies aligned with brand identity and business goals.
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strategizing for multi-platform content delivery, including blogs, social media, email marketing, and more.
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managing audience analysis to make sure content connects with target demographics.
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providing content calendars, campaign ideas, and storytelling frameworks to boost brand voice and visibility.
DarioHealth, Clinical Content Specialist, Customer Success
2022 - 2024
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conducted user research to understand the needs, behaviors, and preferences of new clients in the digital therapeutics space
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built UX/UI frameworks for coaches in the United States using design systems
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created therapeutic content for coaches using LMS ( Lessonly )
worked with the design studio to optimize the training experience -
assembled psychoeducation training with the quality and education team in Israel and the United States.
DarioHealth, Dario Partner, Customer Success
2021-2022
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provided motivational and behavioral guidance, facilitated goal setting, and monitored progress to help clients achieve their desired health outcomes
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delivered personalized coaching and support to customers by guiding them through their journey with digital therapeutics solutions
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reviewed customer behavior using a steady stream of data collected by an EHR system
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contributed to behavior marketing strategies to drive engagement and user adoption of digital therapeutics programs
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joined forces with the product development and design team to provide insights and recommendations to optimize the user experience and interface of digital therapeutics platforms
DarioHealth, Dario Coach, On-call Position
2021-2024
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provided empathetic and non-judgmental support to individuals facing emotional challenges in the United States and Europe.
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offered individuals practical tools and techniques to manage emotions and cope with challenges effectively
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monitored individuals' progress throughout their journey, and tracked their engagement and outcomes with digital therapeutics programs
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worked closely with coaches, therapists, nurses, and management to enhance the effectiveness of digital therapeutics programs
DarioHealth, Membership Sales Specialist, Customer Care
2020-2021
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In a B2C sales role, guided clients in the United States in choosing from various digital therapeutic products to improve their health and well-being.
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worked to meet monthly team KPIs, ensuring consistent performance and goal achievement
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upsold and cross-sold various products to B2C members in the United States, tailoring solutions to their specific health conditions.
Wiser Market, Marketing Intern, Sales & Marketing
2019-2020
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contacted potential clients in the United States and Europe, offering solutions to safeguard their products from counterfeiting.
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used email marketing to reach out to B2B clients in need of assistance with protecting their products
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worked in lead generation, identifying and securing the right clients for the business.
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worked alongside Israeli technology designed to identify counterfeits, enhancing product protection strategies.
Memo Global, Senior, Sales Management
2018-2019
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built organizational structures to increase motivation within a sales team of 15-18 sales reps.
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used training methods to help sales reps achieve their monthly goals
developed strategies to help sales reps handle objections in their sales process. -
selected leads and potential deals for sales reps and managed customer care as needed.
Memo Global, Sales Development Representative, Sales
2017-2018
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worked in B2C sales to provide clients in the European and Asian markets with personalized services
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focused on meeting monthly team KPIs, consistently maintaining performance, and achieving targets.
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collaborated with the team to support one another in achieving monthly goals.
Qcore Medical, Office Manager, Administration & Management
2016-2017
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managed vendor relationships, coordinated office repairs and maintenance, and implemented efficient systems for office organization.
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handled incoming inquiries, communications, and coordinated information flow within the organization.
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assisted the HR department in various tasks, such as employee onboarding and offboarding, maintaining employee records, coordinating training programs, and organizing company
Military Service, Medical Secretary
2014-2016
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Recording medical charts
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Managing the doctor’s daily schedule
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Managing office logistics and administration
EDUCATION
Project Management Institute studies
Agile Coaching
2024
Udacity Marketing Program
Nanodegree studies in Digital Marketing
2023
Udacity Product Program,
Nanodegree studies in Product Management
2022
SheCodes Coding Workshop
Certification studies in SheCodes Basics
2021
Codesigner User Experience and User Interface course,
Certification studies in UX/UI
2020-2021
SKILLS & EXPERTISE
Product Management
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Work with Jira, Figma, and Miro
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Problem identification
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Run design sprints
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Vision & Strategy
Sales and Marketing
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Interpersonal Savvy
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Behavior marketing
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Business-centric
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KPI driven
Junior Leadership
Leadership
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Concentrate on achieving a common goal
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Create coordination activity maps
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Focus on team dynamics
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Open communication
Coaching
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Coach education and skill development
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Goal setting including strategic planning
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Agile Coaching & mentoring
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Collaboration
Administration
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Work with Microsoft Office, Excel, and Google Analytics
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Database management
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Bookkeeping
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Data-driven